The Product–Market Fit Roadmap

Validate the problem. Build the right solution. Prove demand.

What This Roadmap Helps You Achieve

If you're still guessing what your market wants, you're not ready to scale. This roadmap gives you the tools to stop guessing and start validating.

By completing this roadmap, you will:

✔ Discover which problems are truly urgent and worth solving.

✔ Define your Early Adopter ICP — and stop chasing the wrong audience.

✔ Test value propositions, pricing, and offers with real feedback.

✔ Run lean MVP experiments designed to validate quickly.

✔ Assess whether you've achieved Product–Market Fit — or what’s still missing.

✔ Turn early wins into structured systems that scale.

Whether you're pre-launch, post-pivot, or preparing to raise, this roadmap is designed to give you clarity, traction, and confidence to move forward.

Why It Matters

Most products fail not because of poor execution—but because they chase the wrong audience or solve the wrong problem. Product–Market Fit is the critical milestone that changes everything: retention, referrals, pricing power, and revenue velocity.

But PMF isn’t a moment—it’s a method. This roadmap replaces vague intuition with structured, evidence-driven steps to uncover what your market truly wants.

Who It’s For

  • Founders shaping early-stage product direction

  • Product teams seeking PMF clarity before scaling

  • Startup studios testing new bets

  • Innovation teams inside large companies

  • GTM strategists working with early user feedback

  • Research and Academic Innovation Teams

What’s Inside the Feasibility Roadmap

This roadmap helps you move from early assumptions to real traction by validating the problem, the customer, and the solution—step by step. You’ll define who your early adopters are, test what they truly value, refine your pricing and positioning, and run real-world MVP experiments to assess traction. By the end, you’ll have evidence of alignment between product and market—or clear insights on what still needs to change before scaling.

Step Framework
Step 1: Understand what Product–Market Fit really means and how to pursue it with clarity using a complete system. F086: Achieving Product–Market Fit
Step 2: Validate the real pain points and unmet needs that create genuine opportunities for innovation. F001: Pain Point Validation & Opportunity Discovery
Step 3: Define your Early Adopter ICP and identify the segments most likely to engage and convert early. F090: Early Adopter ICP Definition
Step 4: Uncover what your customers truly value—and price with confidence, not guesswork. F091: Value Perception Mapping & Pricing Insights
Step 5: Test and refine your messaging and positioning using structured real-world experiments. F092: Value Proposition Testing Toolkit
Step 6: Validate your solution directly with customers using guided interviews and structured feedback loops. F006: Strategic Customer Validation
Step 7: Design and run MVP experiments to validate adoption through behavior—not just intent. F093: MVP Experimentation & Traction Validation Playbook
Step 8: Assess your Product–Market Fit readiness and decide whether to scale, iterate, or refocus. F094: Product–Market Fit Assessment & Readiness Guide