The Market Analysis Roadmap

Understand the landscape. Position strategically. Compete with clarity.

What This Roadmap Helps You Achieve

Whether you're entering a new market or refining your strategy, this roadmap gives you the tools to analyze your environment and make better decisions:

✔ What’s already out there—and where does your offer fit?

✔ What trends and shifts could open new opportunities (or risks)?

✔ Who are your competitors, and how can you stand apart?

✔ What are the high-value customer segments worth focusing on?

✔ How big is your market—and what’s realistically reachable?

This roadmap helps you move from scattered research to structured insight, so your positioning is grounded, not guessed.

– Used by founders, analysts, and product strategy teams shaping market-smart decisions

Why It Matters

You can’t build a strong go-to-market strategy without understanding the ground you're standing on.

This roadmap helps you connect insights across competitors, trends, segments, and sizing—so you can enter, pivot, or compete with more precision.

Who It’s For

  • Founders preparing to enter or reposition in a market

  • Product leads and growth strategists

  • Market researchers and innovation teams

  • Startups pitching to investors or partners

  • Research and Academic Innovation Teams

What’s Inside The Market Analysis Roadmap

This roadmap helps you make smarter strategic decisions by giving you a full-spectrum view of your market. From competitor insight and trend analysis to segmentation and sizing, each framework equips you to position with clarity and confidence.

Step Framework
Step 1: Understand the current state of the art and identify innovation gaps. F007 – Researching the State of the Art
Step 2: Analyze trends, disruptions, and shifts in your market and industry. F020 – How to Analyze Market Trends & Industry Changes
Step 3: Study competitors, identify white space, and clarify your differentiation. F021 – Competitor Analysis & Product Differentiation
Step 4: Segment your market and prioritize high-value customer groups. F017 – Market Segmentation Strategy
Step 5: Quantify your opportunity with a clear TAM, SAM, SOM breakdown. F019 – Market Sizing – Calculate TAM, SAM, SOM