Framework F098: Market Feasibility Analysis and Validation

Validate market demand, size, and accessibility before you commit to building or scaling

A brilliant product idea means nothing if the market isn’t ready—or real. Market feasibility ensures that what you’re building aligns with buyer urgency, market potential, and competitive dynamics. This framework transforms wishful assumptions into data-backed clarity.

Perfect for founders, innovation teams, and commercialization leads, it breaks down feasibility into strategic components: customer urgency, market size, competition, behavior, and acquisition cost. Use it before launching to avoid costly blind spots and wasted resources​.

What You Will Achieve With This Framework

✔ Validate that your target problem is urgent enough to drive customer action
✔ Define your Total Addressable Market (TAM), refine to SAM, and focus on Serviceable Obtainable Market (SOM)
✔ Identify competitive threats and entry barriers before they block your GTM
✔ Launch behavioral tests (not just surveys) to observe real market demand
✔ Ensure your CAC/CLV ratio supports sustainable growth before scaling

Who This Is For

  • Founders planning a new product or expansion

  • Corporate innovation teams launching internal ventures

  • Commercial strategy leads evaluating market entry or vertical expansion

  • Product owners needing evidence of demand before committing resources

When to Use It

Use this framework when:

  • You’re defining a new go-to-market or pivoting toward a new segment

  • Your team needs traction validation for investor or executive buy-in

  • You want to ensure your product roadmap aligns with market validation

  • You’re entering unfamiliar territory or evaluating external partnerships

What This Framework Replaces

✘ Gut-feel TAM slides with no behavioral data
✘ “We think there’s a market” as a launch strategy
✘ Vague ICP definitions with unclear urgency or access
✘ Surprises after product build due to competitive or regulatory hurdles

How It Fits Into Your Innovation Process

Use this after early problem discovery and before committing to product development or launch. It’s essential validation for a high-confidence, low-risk build path.

Framework Sections

1. Validate Problem Urgency

  • Use interviews, workaround analysis, and 1–10 urgency ranking scores​

2. Size the Market

  • Define TAM, SAM, and SOM based on realistic assumptions and accessible segments

3. Map Competitive Landscape and Entry Barriers

  • Analyze competitors, regulations, switching costs, and moats​

4. Validate Behavioral Signals of Demand

  • Use MVPs, pre-orders, waitlists, and demo requests—not just intent surveys

5. Validate CAC vs. CLV

  • Run small-scale campaigns and cost modeling to project sustainable acquisition

6. Market Feasibility Validation Tracker

  • Score pillars like problem urgency, SOM, competition, CAC, and early adopter traction

  • Use a 5-point confidence scale and High/Medium/Low risk mapping

7. Market Feasibility Checklist

  • Covers customer behavior, segment prioritization, competitive mapping, and cost efficiency​