Framework F011: Commercialization Roadmap – Launch with Clarity and Confidence

Build your commercialization strategy and go-to-market roadmap from final testing to full launch

After development comes the hard part — getting to market. Most innovations stall because they don’t have a clear plan to navigate regulations, production scaling, and launch. This framework gives you the go-to-market strategy framework you need to move from product-ready to market-ready with confidence.

Whether you’re finalizing features, prepping legal docs, or building your startup roadmap, this framework helps you structure and sequence your path to launch.

What You Will Achieve With This Framework

✔ Build a clear, step-by-step commercialization strategy

✔ Develop a GTM plan covering marketing, sales, and channel distribution

✔ Identify and close legal, operational, and production gaps

✔ Align stakeholders with a structured launch roadmap

✔ Move from pilot production to full-scale launch with fewer surprises

Who This Is For

  • Startup founders planning first product launch

  • Product teams building a go-to-market plan

  • Strategy leads working across commercialization, operations, and growth

  • Innovators managing regulatory, production, and customer readiness

When to Use It

Use this framework when:

  • You’re 3–6 months from launch

  • You’ve validated your MVP and need to scale

  • You’re preparing for pilots, market entry, or GTM campaigns

  • Investors ask “what’s your path to commercialization?”

What This Framework Replaces

✘ Unstructured handoffs between dev and launch

✘ Delayed rollouts due to missed compliance steps

✘ Vague timelines with no link to production or marketing

✘ Guesswork around go-to-market mechanics or scaling

How It Fits Into Your Innovation Process

This framework follows your TRL/feasibility assessment and serves as the final bridge between product development and public launch. It's the final checkpoint in the new product development process.

Framework Sections

  1. Why Commercialization Planning Matters: Market readiness, compliance, and scale

  2. Key Activities: From product finalization to legal, logistics, and marketing setup

  3. Commercialization Milestones: See pages 3–4 for step-by-step stages like QA, pilot production, GTM strategy, and customer support

  4. Planning Guidance: Structured steps to map your own commercialization timeline

  5. Industry Examples: Consumer goods, renewables, medtech

  6. Checklist: Ensure readiness across production, marketing, and compliance